SaaS Video Trends to Watch in 2025
The video landscape is changing fast. Here are the trends that matter for SaaS companies in 2025.
- Short-form video: 30–60 second videos are outperforming longer formats. Attention spans are shrinking, and the "snackable" format is winning.
- Personalization: Dynamic videos that include the viewer's name and company are getting 3x higher engagement.
- Interactive video: Clickable demos that let users explore the product are becoming more accessible and affordable.
- AI-powered video: AI tools can now generate video from text prompts. The quality is still improving, but it's a trend to watch.
- Video in email: GIF thumbnails in email signatures are becoming more common. They're a low-cost way to drive views.
Don't chase every trend. But pay attention to these shifts and test what works for your audience.