I ship 30+ ad variations per week for brands spending $10k+/month on paid social. We launch, we read the numbers, we kill the losers and scale the winners.
Every creative has a lifespan. The hook that pulled 2% CTR in March is at 0.6% by May. CPMs keep climbing, and CPA follows them up.
Meanwhile your media buyer is rotating the same three videos and refreshing a dashboard that isn't moving.
The accounts that win aren't the ones with the best single ad. They're the ones that ship 30 new ones a month and let the data decide.
Three things, every week, on a schedule.
New hooks, new angles, new formats every week, so your media buyer never runs out of things to test.
30+ / WEEKEvery batch is built around hypotheses — which hook, which angle, which proof. Delivered named, tagged and ready to load into Ads Manager.
NAMED + TAGGEDWhat wins gets ten more variations. What dies gets killed. You get reports in CTR, CPA and ROAS — not "looks great".
−20–30% CPAFirst batch live in 7 days. Then it runs weekly.
A 15-minute call, or a link to your ad account. I need three things: what you sell, who buys it, and your current CPA.
30+ variations across hooks, angles and formats. AI-assisted pipeline plus 5 years of motion design: static→motion, UGC-style, product cuts, animation.
Everything delivered named, tagged and split by angle — ready to load into Meta, TikTok or Google.
You send the numbers. Winners get ten more variations. Losers get killed. Repeat every week.
Under $10k/month on traffic? This will be overkill. Above it? Creative volume is your bottleneck.
Volume wins. Bonus hooks, regulated creative, brutal fatigue cycles.
Trust is the conversion barrier. Clear, compliant, fast to test.
Product angles, UGC-style cuts and offer-driven hooks at scale.
Install and trial campaigns that need a constant supply of fresh creative.
Explaining a complex product in 15 seconds — over and over again.
Same product, same media buyer, same budget. Only the creative supply changed.
Representative example based on typical accounts moving from low-volume freelance to a weekly creative pipeline. Actual numbers vary by vertical, offer and media buying.
A few examples by format — product ads, motion ads, UGC-style cuts.
Product-focused creative built to communicate the value in 3 seconds.
Short-form paid social cut with a hard hook and one clear promise.
Animated typography and product storytelling for social feeds.
Simplifying a complex product into one clear visual idea.
Communicating AI capability to a skeptical, technical audience.
Fast-cut motion built for retention and repeat views.
No account managers, no revision rounds, no "we'll get back to you." Five years of motion design plus AI tooling means I ship at the volume of a small team at the cost of one freelancer.
iGaming, fintech, crypto, SaaS. Regulated creative, low-trust audiences, short attention spans. I know what a hook looks like where you can't say much.
If a creative is ugly and it converts, it stays. If it's beautiful and it doesn't, it gets cut. That's the whole job.
Free. No call required. If they're useful, we talk about a weekly retainer. If they're not, you've lost nothing but an email.
Two minutes. I'll come back with an initial creative direction, not a sales pitch.
What I'm learning about creative volume, testing and CPA.