How to Measure the Success of Your SaaS Explainer Video
You've launched your video. But how do you know if it's working? Here's a framework for measuring video success.
Primary Metric: Conversion Rate. What percentage of viewers take your desired action? This is the most important metric.
Secondary Metric: Watch Time. How long do people watch? If they're dropping off early, your video may be too slow or not engaging enough.
Tertiary Metric: Social Engagement. How many comments, likes, and shares does your video get? This indicates how much it resonates with your audience.
Track these metrics over time and compare them to your baseline (before video). A good video should show improvement in all three areas.