How to Write a SaaS Video Brief That Delivers Results
You've decided to create a video. Now you need to brief the production team. A good brief saves time, money, and frustration. Here's what to include.
- Your audience: Who are they? What are their titles, their pains, their goals?
- Your value proposition: What is the one thing that makes your product unique?
- Your competitors: Who are they? What are they doing with video?
- Your goals: What do you want the video to achieve? More trials? More demos? More awareness?
- Your must-haves: Any specific features, logos, or legal disclaimers that must be included?
- Your don'ts: Is there anything you definitely don't want? (e.g., cartoons, jokes, technical jargon).
One of our clients gave us a brief that was 2 paragraphs long. We had to guess what they wanted. The first draft was completely wrong. A good brief saves everyone time and stress.