How to Optimize Your SaaS Video for YouTube SEO
YouTube is the second largest search engine. Ignoring it is a missed opportunity. Here's how to optimize your video for YouTube.
- Title: Include your primary keyword and a benefit. Example: "How to Reduce SaaS Churn in 5 Steps."
- Description: Write at least 200 words with relevant keywords. Include timestamps for key sections.
- Tags: Use 5–10 relevant tags. Include your primary keyword, synonyms, and related topics.
- Transcript: Upload a full transcript of your video. This helps YouTube understand the content.
- Thumbnail: Custom thumbnail with a human face and text overlay. YouTube's default thumbnails rarely work.
One SaaS company optimized their explainer video for YouTube and saw organic traffic to their site increase by 300% in 5 months.