How to Use Video to Answer Customer Questions (Before They Ask)
The best way to reduce support tickets is to answer questions before they're asked. Video is a great medium for this.
We worked with a SaaS company that created a video FAQ series. Each video was 60 seconds and answered a common question. The videos were embedded in the help center and linked from email responses.
Support tickets dropped by 40% in 2 months. The videos also became a resource for the sales team, who used them to answer prospect questions during demos.
Don't wait for customers to ask. Anticipate their questions and answer them proactively with video.