How to Get Customer Testimonials for Your SaaS Video
Customer testimonials are powerful social proof. But getting customers to agree to appear in a video can be challenging. Here's how to make it easier.
Don't ask customers to appear in a polished, corporate video. Ask them to record a short clip on their phone. The raw, authentic feel is more persuasive anyway.
We worked with a SaaS company that offered customers a $50 gift card in exchange for a 2-minute video testimonial. They got 20 videos in a month. Those videos were used across the website, sales presentations, and social media.
If your customers are camera-shy, offer to interview them over Zoom and edit the highlights. It's less intimidating and still effective.