How to Create a SaaS Video That Works Across Multiple Channels

How to Create a SaaS Video That Works Across Multiple Channels

Creating one video for one channel is inefficient. Instead, create a "hero" video that can be repurposed across multiple channels.

Here's how:

• Full video (90 seconds): For your homepage and YouTube channel.
• Short cut (30 seconds): For social media and email.
• GIF animations: For thumbnails and email signatures.
• Audio snippets: For podcasts and audio ads.

One SaaS client created one explainer video and repurposed it into 12 different assets. Those assets generated 40% of their monthly demo requests. The cost of production was the same, but the reach was 10x larger.