How to Use Video in Your SaaS Email Marketing
Email marketing for SaaS has a problem: open rates are declining, and click-through rates are even worse. Video can change that.
Including the word "video" in your subject line can increase open rates by 19%. Adding a video thumbnail in the body can increase click-through rates by 65%.
We worked with a SaaS company that embedded a 30-second video teaser in their weekly newsletter. The video was a quick feature highlight. Click-through rates went from 4% to 12% in one month.
Pro tip: don't just link to the video. Show a GIF thumbnail that autoplays when the user hovers over it. It's more engaging and drives more clicks.