The ROI of a SaaS Explainer Video: A Real Calculation
Is a $3,000 explainer video worth it? Let's do the math.
A SaaS company with 10,000 monthly visitors and a 2% trial conversion rate gets 200 trials per month. At a 25% paid conversion rate, that's 50 new customers. At $100/month average revenue, that's $5,000 in new MRR per month.
Now, add an explainer video that lifts trial conversion by 30%. That's 260 trials, 65 new customers, and $6,500 in new MRR — an extra $1,500 per month.
That extra $1,500 per month is $18,000 per year. And the video only gets better over time as it continues to work for you.
But here's the kicker: the best videos don't just lift conversion once. They become a sales asset used by your team in demos, emails, and outreach. One client told us their video shortened their sales cycle by 2 weeks. That's 2 weeks of rep time saved, every single deal.
Bottom line: A $3,000 video with an 18-month ROI of 600% is not an expense. It's an investment.