The Best SaaS Explainer Videos of 2024 (And What We Can Learn)
Let's look at some of the best SaaS explainer videos from the past year and break down why they work.
Slack: Their onboarding video series is a masterclass in simplicity. Each video focuses on one specific feature, with a warm, friendly tone. They use real screen recordings, not animation. It feels genuine and helpful.
Loom: Their explainer video is 45 seconds long and shows exactly what the product does — record your screen and share it. No jargon, no fluff. The CTA is clear: "Get Loom for free."
Notion: Notion's videos are beautifully shot and focus on the "why" rather than the "how." They show teams collaborating, not the interface. It's aspirational and emotional.
What do these have in common? They're short, they focus on the user's pain, and they don't try to explain everything. They focus on one thing and do it well.