How to Pitch a SaaS Explainer Video to Your CEO (Without Getting Fired)
You know your SaaS needs a video. But your CEO is skeptical. "We're a product company, not a media company." Here's how to make the case.
Frame it as a revenue play. Don't say "we need a video." Say "we have a 2% trial conversion rate. A video could lift that to 3.5%. That's an extra 150 trials per month at our current traffic level, which translates to $X in new MRR."
Show competitor evidence. Find 3 competitors who are using video effectively. Show your CEO what they're doing and explain why it's working.
Start small. Propose a 60-second video for the homepage as a pilot. If it works, you can expand to other use cases. The cost is lower, the risk is lower, and the ROI is easy to measure.
One SaaS founder told me: "I was skeptical. But after we launched the video and saw conversion jump 22%, I became a believer. Now we're planning a whole video library."