What is an Explainer Video and Why Your Business Needs It
Explainer video is a short animated clip that simplifies complex concepts of your product or service. In the era of clip thinking, such videos become a powerful marketing tool that can dramatically increase user engagement and conversion rates.
7 Reasons to Create Explainer Video for Your Business
1. Increase Conversion by 20-80%
Video on the main page increases visitor-to-customer conversion. Users better understand the value proposition and are more likely to take targeted action.
2. Reduce Support Load
Video answers common customer questions, reducing support requests by 30-40%.
3. Improve SEO Performance
Websites with video content rank higher in search results and get more organic traffic.
4. Boost Engagement
Video content gets 10 times more engagement than text materials in social networks.
5. Simplify Complex Concepts
Technical products and SaaS solutions become understandable to a wide audience.
6. Accelerate Sales
Sales managers don't need to spend time on basic explanations - video does it for them.
7. Strengthen Brand
Professional animation creates an image of a modern and technological company.
📊 Case Study: FinTech Startup
Challenge: Explain complex investment product in simple terms
Solution: 90-second explainer video with infographics
Result: Landing page conversion increased by 65%, time on site grew by 2.5 minutes
See more case studies →Our Explainer Video Services
2D Explainer Videos
Engaging 2D animation that tells your brand story and explains complex products simply.
Whiteboard Animation
Hand-drawn style animation that keeps viewers engaged as concepts unfold before their eyes.
SaaS Product Videos
Specialized videos that demonstrate software features and benefits to potential customers.
Motion Graphics
Dynamic graphics and text animation to visualize data and enhance storytelling.
Our Video Production Process
Free Script
We analyze your product and target audience to create an engaging script that communicates your value proposition effectively.
Storyboard
We visualize each frame of your video to ensure the narrative flows smoothly and effectively communicates your message.
Design & Animation
Our designers create unique visual style that matches your brand identity, followed by smooth animation that brings the story to life.
Voiceover & Sound Design
We select professional voice talent and add sound effects and background music to enhance the viewing experience.
Final Render
We deliver the final video in all required formats optimized for web, social media, and presentations.
We Added AI to Our Video Workflow. It Was a Mess.
Our Dream
Here at Leo Studio, we make animated videos for tech giants and brilliant startups. Our process was fine-tuned. So when we brought in AI, we dreamed of a creative supercharger—a magic button for ideas.
AI would be our genius intern, whipping up scripts and storyboards in minutes.
The Brutal Truth
The reality hit hard. Instead of a helper, we got a chaotic, cliché-generating monster.
The scripts were soulless. The visuals were stock-photo level boring. We spent hours writing elaborate prompts, only to get generic junk. It was exhausting and frankly, a bit depressing.
Our "Aha!" Moment
Our "aha!" moment came when we stopped treating AI as a creator and started using it as the world's fastest drafting tool.
Now, we use it to vomit out 50 ideas in 5 minutes. 95% are trash, but that 5%... pure gold. Ideas we'd never have found on our own. It's not easier—it's more intense. We're now creative directors guiding a powerful, chaotic force.
The Result
The result? Our videos at leostudiohq.com are now more daring, more unique, and connect on a level that pure human effort alone couldn't reach. It's a wild ride, but my god, the view from the top is worth it.
Felt the same creative struggle? Share your story with us.
"The Meaning is a Mess" - How We Fixed Client Communication
The Problem
We recently received a request to create a 60-second animated video. The client is a modern IT company. It seemed simple: brief, script, work. But the project almost collapsed right from the start.
The client wrote: "I don't know what to comment on yet... It looks unclear right now... If this is all you've drawn, it's worth saving some time."
What Went Wrong?
The error wasn't in his words, but in our approach. We started with the graphics when we should have started with the meaning.
- The client didn't see the big picture
- They received disparate visual ideas with no coherent logic
- There was no "safe" stage for revisions
- Critiquing an almost finished animation is psychologically challenging
- We were playing a guessing game instead of structuring thoughts
The Solution
An epiphany came when we asked ourselves, "Maybe he just needs a presentation?"
We proposed to the client a complete overhaul of the process:
"Let's make you a 10-slide presentation in the same style, not a video. This will be the framework of your future video. You can easily change the text, structure, and logic. It's three times cheaper and faster. And only after approval, we'll turn it into animation."
The client agreed with relief.
How We Built the New Workflow
- AI Script Editing: The client sent a sketch from the neural network. We transformed it into a clear structure: Problem - Solution - Action.
- Prototype in Figma: We created a draft presentation with text and simple visual notes.
- Iterations and Approval: The client made edits in real time, without fear of breaking the finished graphics.
- Final Animation: Only when the logic and visuals were approved did we launch the animation. The client accepted the result on the first try.
Our Conclusions
- Never start with graphics. Text and structure come first. Always.
- Give the client a "sandbox" for experimentation. A static presentation is a safe space for creativity and edits.
- Your price isn't pixels, but clarity. The client pays for your ability to transform their chaotic thoughts into a clear story.
We now have a new mandatory step in our workflow: "First presentation, then animation." This has saved both us and the client time and effort.
What are some of the most subtle challenges you've encountered in communicating with clients? Share them with us!
The Client's "Perfect" AI Script Almost Sank Our Video Project
The Crisis
A client sent us a "ready-to-shoot" script from ChatGPT. The text was polished, the grammar flawless. Yet, the video concept felt hollow. It was a crisis we didn't expect: fighting the illusion of perfection created by AI, rather than a client's initial chaos.
At LeoStudio, specializing in explainer videos, we realized the game had changed.
Why the "Ideal" AI Script is a Trap
The script was a beautiful shell with nothing inside. It lacked the three pillars of a compelling story:
- The Core: A single, powerful takeaway that sticks with the viewer.
- The Heart: A real, relatable story from the client's experience.
- The Clarity: A simple explanation for the most complex part of their product.
The client was frustrated. "But it's well-written!" And it was. Our role evolved from translating ideas into visuals to translating sterile AI text into a human story.
Our Fix: The "Anthropological Interview"
We proposed a collaborative audit. Instead of starting production, we started with a conversation, asking three questions AI cannot:
- "If the viewer forgets everything else, what is the one message they must remember?" This finds the essential focus in a sea of generic text.
- "Tell us about your most satisfied client. What was their struggle and their 'aha!' moment?" This uncovers the authentic, emotional heart of the brand.
- "What is the most difficult thing to explain about your offer, and how do you personally describe it?" This reveals the true, simple explanation that resonates.
Their answers became the soul we injected into the AI's skeleton.
Our New Workflow for the AI Age
- Diagnosis: We analyze the AI script, highlighting generic statements versus actionable insights.
- Interview: We conduct the "Anthropological Interview" to extract unique value.
- Hybrid Script: We merge the AI's structure with the client's stories, creating a powerful hybrid.
- Visual Prototype: Only after this script is approved do we begin storyboarding, ensuring a solid foundation.
The Conclusion
AI is a brilliant junior writer for drafts, but a terrible strategist. Our value at LeoStudio isn't in generating text, but in asking the right questions. We don't just animate; we translate AI-generated data into a human story that builds trust and drives action.
Have you received a "ready" AI script that missed the mark? How did you handle it? Share your experiences with us!
What Our Clients Say
"The video LeoStudio created for our SaaS product increased our demo sign-ups by over 40%. Their understanding of our complex technology was impressive."
"Working with Vladislav and the team was seamless. They took our messy ideas and turned them into a clear, engaging story. The process was collaborative and professional."
Animation Types We Create
2D Animation
Classic style suitable for most businesses, offering flexibility in visual storytelling and character development.
Whiteboard Animation
Drawing on board effect that keeps viewers engaged as they watch concepts being illustrated in real-time.
Isometric Graphics
Modern 3D style that adds depth and dimension to your visuals, perfect for technical products and apps.
Infographics
Data and statistics visualization that transforms complex information into easily digestible content.
Frequently Asked Questions
The ideal length for an explainer video is 60-90 seconds. This timeframe is long enough to convey your key message but short enough to maintain viewer attention. For complex products, we recommend breaking information into a series of shorter videos.
Prices vary based on complexity, length, and style. Our explainer videos typically range from $2,000 to $10,000. We offer different packages to suit various budgets and provide detailed quotes after understanding your specific requirements.
The production timeline typically ranges from 4 to 8 weeks, depending on the complexity of the project. This includes script development, storyboarding, design, animation, voiceover, and final revisions.
Absolutely! We incorporate your brand colors, logos, fonts, and overall visual identity to ensure the video aligns perfectly with your existing marketing materials and strengthens brand recognition.