SaaS Video for EdTech: Selling to School Districts
School districts are notoriously slow buyers. They have long review cycles and multiple decision-makers. Your video needs to appeal to teachers, administrators, and sometimes even students.
We worked with a K-12 LMS company that was struggling to get pilots. Their original video was generic and didn't address the specific needs of teachers. We created a whiteboard video that demonstrated a 5-minute lesson setup, featuring a real teacher's voice. Pilot conversion rate jumped from 31% to 58%.
We also made a 2-minute version for administrators highlighting data dashboards and compliance. The admin video was used in superintendent presentations and led to a 12-school deal.
Teachers care about saving time. Admins care about equity and reporting. Speak to both.