SaaS Video for Developer Tools: Speaking the Dev's Language
Developer-facing products need a different script. Developers don't want fluff; they want to see how it works.
We worked with an API-as-a-service company whose original video listed endpoints. We rewrote it to tell a story: a developer frustrated with integration, then copy-pasting a few lines of code, and seeing the result. The script included a real code snippet (animated) with a quick terminal mockup.
Developer sign-ups increased 42%. The video's average watch time was 89%. It was also embedded in the documentation portal and became the most-viewed resource.
If you're selling to developers, show the code. Show the result. Don't waste time on fluff.