How to Repurpose Your SaaS Explainer Video for Social Media
You've spent thousands on a great explainer video. But if it only lives on your website, you're leaving 90% of its potential on the table. Here's how to extend its reach.
LinkedIn: Cut a 30-second teaser with captions. Post it as a native video. LinkedIn's algorithm heavily favors native video, and it can reach a professional audience that's perfect for B2B SaaS.
YouTube: Upload the full video, but also upload shorter versions. YouTube is the second largest search engine. Use keyword-rich titles and descriptions to attract organic traffic.
Email: Embed a GIF thumbnail in your email signature. Every email you send is an opportunity to drive views.
Sales outreach: Send the video as a follow-up to demos. It reinforces your message and keeps you top of mind.
One SaaS company repurposed their homepage video into 12 different social clips. Those clips drove 40% of their monthly demo requests.